UNIVERSITY OF HERTFORDSHIRE
School of Creative Arts
BA
(Hons) Interior Architecture and Design
PROJECT BRIEF Semester B 2012
Module:
5CTA1038 Design Studio: Inside Out
KMPG Project Jan 30 –
March 5 2012 Live, collaborative project
with Applied Arts and KPMG
Interior Architecture students: Concepts and designs for the wall area
This is a ‘live’ project commissioned by the Watford branch
of the global financial advisory company KPMG. It involves the design and
creation of artworks (applied arts) and spaces (IAD) that will be used in the
current refit of the building. The project is designed to enable you to develop
exploratory ideas and samples through to a resolved outcome for one of the specific
sites – the wall area (IAD) - a wall
piece that runs along a 20 meter space and which is overlooked by the 4 new
client meeting rooms.
The intention is that three pieces
(wall, plinth and atrium) may be produced in different media, but will relate
to one another and to the spaces that they occupy. Please consider this when
you design the wall area (IAD).
The client brief specifies that
the works should be ‘sensational’, they state that ‘every material has a
different sensation’ and that you should aim to draw out these material
qualities. You will need to consider the use of texture, colour, form alongside
function when designing the space/wall. The client, staff and visitor
perceptions of the London North office, and of KPMG as a global brand, will be
formed by their experience in the space, and by the interior architecture
(wall) and artworks that are produced. The interior architecture company who is
working for KPMG on the refit has put together a number of pages of source
material that will help to inform you of the suggested colours and visual
influences that are to be considered throughout the design process.
Practical consideration needs to
be given to Health and Safety, cleaning and maintenance of the space and any
application.
The timescale for this project is
very short and you need to use good time management (see timetable on
accompanying page) throughout.
Within all these considerations
you are encouraged to use your own voice to be creative; make choices and
inject vitality into the design of the space – this will be viewed every day by
a large number of people.
Project Stages
The project will be staffed by Heidi Saarinen (Interior Architecture) and Antje, Sara and Steve (Applied
Arts). I addition there will be visits by Tom O’Neil representing KPMG to
oversee the developments and Naomi Matthews who has worked on many KPMG
projects over the last 8 years
Week 1 – Jan 30 – Feb 3 Briefing at
10.00 in AB147a
Researching
and first idea developments
Week 2 –Feb 6 –10 developing ideas into 3 Dimensional forms
6th
February – KPMG overview of progress,
tasks assigned.
Week 3 - Feb 13 - 17 sampling, consider costing
14th
February – KPMG – studio all day:
individual concept ideas – develop ideas and present wip.
am:
1 hr - Feedback session technology and digital skills
Week 4 – Feb 20 - 24 Finalise and produce
design sheets showing your progression from researching to designing
21st
February – project workshops - materials, model making, drawing, budgets for
wall design applications and drawings of surrounding space
Week 5 March 5 Presentation at 11.00 in AB147a
Present
final designs sheets, models, material sample boards. FULL LIST of presentation
requirements to be agreed in studio. Judged
by the KMPG team. 3 finalists will be selected to refine and produce their
final designs.
KPMG Presentation requirements:
Evidence of complete design
process.
- Market
research, identifying suitable outcomes
-
Drawings/sketches, samples and working models for you chosen application/design
- Completed concept including cad
drawings and details of the wall and surrounding area. Plans/sections will be
required for the wall area and surrounding space (floor).
Costings for time and materials
- Reflective log/diary of working
process to include technical details, time spent, material sources, costs,
notes.
Submission for assessment IAD Tue
13th March 2012, 4pm. AB145
Submission requirement:
Your initial research
A3 project document
A2 x 2 posters
CAD drawings of space, wall and design concept.
Visuals of the design ‘in situ’
Scale model and maquettes






















No comments:
Post a Comment